Celsius

I managed and supported the Celsius account, capturing and amplifying the brand across sports, music, and cultural moments. This included attending shoot days to capture BTS content with England athletes such as Declan Rice, Tom Curry, and Georgia Stanway, as well as covering creator events and content capture for major brand moments.

I was on the ground for high-profile activations, including Beyoncé’s headline show at Tottenham Hotspur Stadium, Wimbledon brand events with exclusive courtside content, and music festivals. I also supported on reactive outdoor campaigns, street interviews, and wider experiential activations, ensuring Celsius remained dynamic and connected to its audience.

Alongside live event coverage, I worked closely with clients on ideation, creative concepts, and brand proposals. I developed visual briefs, sourced and managed creators, oversaw UGC outreach and content production, and built content calendars with event-driven concepts. I also managed community engagement across platforms and delivered reactive content and social ideas in real time. Reporting and analysis supported future strategy, ensuring campaigns balanced creativity, performance, and cultural relevance.

I also edited video content using platforms like CapCut, created visuals and decks in Canva, and managed creator contracts, leveraging AI and Google platforms to enhance campaign output.