Saltrock

I managed and supported digital PR campaigns, focusing on link building, journalist outreach, and media engagement. This included developing campaign strategies, creating campaign proposals, crafting press releases, and pitching stories to secure coverage across relevant outlets.

I worked closely with clients to create campaign concepts, press materials, and content assets, ensuring all activity aligned with brand objectives. Alongside proactive outreach, I also monitored coverage, reported on performance, and refined strategies to maximise impact.

I also edited content for distribution, created visuals and decks in Canva, and Google platforms to enhance campaign output.