Travel Lithuania

I managed and supported Travel Lithuania’s PR campaigns, combining traditional and digital strategies to increase brand visibility across the UK. This included organising press trips, coordinating journalist visits, and securing coverage in major UK publications.

Working closely with clients, I developed campaign strategies, proposals, press materials, and content assets, ensuring all activity aligned with the brand’s objectives. I also monitored coverage, reported on performance, and refined strategies to maximise impact.

I also edited content for distribution, created visuals and decks in Canva, and leveraged AI and Google platforms to enhance campaign output.