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Origin Coffee
Client
Social Media
Date
April 2023
Location
Bicester
Project type
PR
I managed and supported the Origin Coffee account, focusing on digital PR, link building, and journalist outreach. This included developing campaign strategies, creating campaign proposals, crafting press releases, and pitching stories to secure coverage across relevant media outlets.
Working closely with clients, I developed campaign concepts, press materials, and content assets, ensuring all activity aligned with brand objectives. I also monitored coverage, reported on performance, and refined strategies to maximise impact.
I also edited content for distribution, created visuals and decks in Canva, and leveraged AI and Google platforms to enhance campaign output.
