Wisdom

I managed and supported the Wisdom account, with a strong focus on UGC-driven campaigns and social-first storytelling. My role involved creator sourcing, outreach, and management, as well as developing visual briefs and content strategies tailored to Instagram and TikTok.

Working closely with clients, I contributed to ideation, creative concepts, and brand proposals, ensuring UGC content aligned with the brand identity while remaining authentic and engaging. I also managed community engagement, delivered reactive social content, and reported on performance to optimise campaigns and future strategy.

I also edited video content using platforms like CapCut, created visuals and decks in Canva, and managed creator contracts, leveraging AI and Google platforms to enhance campaign output.