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The Paddington Bear Experience
Client
Social Media
Date
April 2025
Location
London
Role
Senior Account Executive + Manager
Project type
Social Media
I managed and supported the Paddington Bear Experience account, helping to bring one of the UK’s most beloved characters to life on social. This involved leading and assisting on content shoots, coordinating venue events on London’s Southbank, organising UGC driven activations, and producing engaging content for Instagram and TikTok.
Working closely with clients and IP partners including Studio Canal and the Paddington team, I developed creative concepts, brand proposals, and visual briefs. I also sourced and managed creators, oversaw UGC outreach, and delivered social-first campaigns that balanced playful storytelling with brand integrity.
The role combined strategy and reactivity, from ideation and design to partnerships, UGC events, and live reactive social ideas, ensuring the experience remained dynamic, engaging, and aligned with Paddington’s global identity.
I also edited video content using platforms like CapCut, created visuals and decks in Canva, and managed creator contracts, leveraging AI and Google platforms to enhance campaign output.
