The Guardian

With The Guardian Feast, I managed and supported a year long UGC campaign that brought the brand to life through authentic, community driven storytelling. Over the course of the campaign, I helped produce more than 50 pieces of unique content designed to resonate across Instagram and TikTok, ensuring a strong and consistent brand presence.

My role spanned the full creative process, from ideation and concept development to brand proposals, visual briefs, and creator sourcing. I worked closely with the client to shape creative directions, ensuring every piece of content was aligned with The Guardian Feast’s values and audience. In addition, I managed outreach and UGC integration, building a network of creators whose work added richness, diversity, and authenticity to the campaign.

I also supported content strategy, calendar planning, and social media reporting, offering insights to optimise campaigns and maintain momentum. By combining creativity with data led thinking, the campaign successfully balanced brand identity with audience engagement, keeping Guardian Feast dynamic and relevant across social platforms.