New Esports partnership and why it matters for the world of competitive gaming.

Swedish esports organisation Ninjas in Pyjamas (NiP) has partnered with the energy drink brand Red Bull. As a result, the brand’s logo will feature on NiP’s competitive CS: GO jerseys at the BLAST Premier Fall Finals, taking place at the end of November.

In addition to jerseys, the organisation has said that the partnership will span across the rest of its rosters and ‘is way more than just a logo on a shirt.

2022 continues to be a year of expansion for many organisations, including NIP. In June, the organisation chose to expand its existing partnership with gaming lifestyle brand Razer and in November, joined forces with sportswear brand FILA to develop a new merchandise collection.

Throughout the year, like many brands, Red Bull has continued to enhance its involvement in the esports industry. The brand recently announced São Paulo as the host city for the Red Bull Campus Clutch World Final. Moreover, it has partnered with Thai esports organisation Bacon Time in a deal lasting at least one year.

Red Bull is always looking to innovate and push the boundary of its involvement within the competitive sports scene and now looks towards the future of Esports to further its profile of partnerships.

Hicham Chahine, CEO of NiP, spoke on the deal: “Red Bull has been in the game almost as long as we have – and where there is esports, there is Red Bull.

“It’s a feeling that Ninjas finally got their wings! Seeing the raging crimson bull on our NiP jerseys will be a proud moment for our organisation.”

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