Why is the industry becoming audience focused rather than revenue led in organisations strategy?

Along with the boom of social media platforms, there has been a huge shift in how organizations use the digital landscape to tap into their audience. Whereas typically Esports organizations would use external clients, B2B organizations, and professional services this has changed, and large organizations are starting to take advantage of their large fan following.

By directly targeting their audience, Esports groups can understand their fan base better and thus provide a better service or products/ content for them to engage with. Social media. Like all digital businesses, social media plays a key role in esports. Sponsors often choose to partner with teams that will allow them to reach the greatest number of fans. Thus, it is critical for teams, talent agencies, and event organizers to build an audience on these platforms.

As well as this, social media is an extremely accessible and useful way for brands to reach their audience at a very minimal cost. As esports companies’ operations diversify, and the landscape for which brands can reach their audience has got easier, more and more organizations, especially in the E-Sports industry are rethinking their strategy and how they can use their own platform to engage with fans. Thus creating a stronger fanbase and higher level of revenue.

Credit to :

100 Thieves (Picture)

Esports insider (Article)